The final chapter of Nohlab’s Van Gogh: An Immersive Journey is a 4-minute 360° LED spatial experience, where custom software analyzes 2,000+ of Van Gogh’s works and generates original AI creations in his style using high-dimensional algorithms and neural networks.

The final chapter of Nohlab’s Van Gogh: An Immersive Journey is a 4-minute 360° LED spatial experience, where custom software analyzes 2,000+ of Van Gogh’s works and generates original AI creations in his style using high-dimensional algorithms and neural networks.

                Nohlab’s spatial experience, Van Gogh: An Immersive Journey, at Istanbul’s Digital Experience Center features its final AI-driven chapter in the 360° LED Room. More than 300,000 visitors have experienced the piece.
                In the final chapter of Nohlab’s Van Gogh: An Immersive Journey, custom software categorizes and analyzes over 2,000 of Van Gogh’s works. Using high-dimensional algorithms and neural networks, AI generates original creations in the artist’s style. The experience concludes as we emerge from Van Gogh’s subconscious.
                The final part is conceived as an homage to a futuristic interpretation of Van Gogh’s paintings. Beyond analysis, the AI system generates unique new paintings in his style. The works are examined and divided into subcategories—drawings, landscapes, portraits—which are then used to form 2D and 3D data environments. Each artwork’s colors are mapped into these environments, allowing the resulting palettes to be experienced spatially. His life, his artworks, and his style are blended with new technology—unlocking new possibilities for where his work could go as the experience brings us out of his subconscious, and into the future.

                Nohlab’s spatial experience, Van Gogh: An Immersive Journey, at Istanbul’s Digital Experience Center features its final AI-driven chapter in the 360° LED Room. More than 300,000 visitors have experienced the piece.
                In the final chapter of Nohlab’s Van Gogh: An Immersive Journey, custom software categorizes and analyzes over 2,000 of Van Gogh’s works. Using high-dimensional algorithms and neural networks, AI generates original creations in the artist’s style. The experience concludes as we emerge from Van Gogh’s subconscious.
                The final part is conceived as an homage to a futuristic interpretation of Van Gogh’s paintings. Beyond analysis, the AI system generates unique new paintings in his style. The works are examined and divided into subcategories—drawings, landscapes, portraits—which are then used to form 2D and 3D data environments. Each artwork’s colors are mapped into these environments, allowing the resulting palettes to be experienced spatially. His life, his artworks, and his style are blended with new technology—unlocking new possibilities for where his work could go as the experience brings us out of his subconscious, and into the future.

ROLE: Direction & Design
TYPE: Immersive Experience
DATE: 2022 (Premiere) / 2025–2026 (Istanbul run)
DURATION: 4' 00"
LOCATION: Digital Experience Center, Istanbul
COMMISSIONED BY: Theatre Of Light

PREMIERE: Royal Dublin Society | Dublin, IRELAND [2022, May 16 - Aug 4]
EXHIBITION: Digital Experience Center | Istanbul, TURKEY [2025, Aug 23 - 2026, Feb 22]

ROLE: Direction & Design
TYPE: Immersive Experience
DATE: 2022 (Premiere) / 2025–2026 (Istanbul run)
DURATION: 4' 00"
LOCATION: Digital Experience Center, Istanbul
COMMISSIONED BY: Theatre Of Light

PREMIERE: Royal Dublin Society | Dublin, IRELAND [2022, May 16 - Aug 4]
EXHIBITION: Digital Experience Center | Istanbul, TURKEY [2025, Aug 23 - 2026, Feb 22]

Nohlab’s spatial experience — Van Gogh: An Immersive Journey at Digital Experience Center, Istanbul In the Immersive Room and the 360° LED Room - More than 300,000 visitors have experienced

Nohlab’s spatial experience — Van Gogh: An Immersive Journey at Digital Experience Center, Istanbul In the Immersive Room and the 360° LED Room - More than 300,000 visitors have experienced

In the final chapter of Nohlab’s Van Gogh: An Immersive Journey, a custom software categorizes and analyzes over 2,000 of Van Gogh’s works.

In the final chapter of Nohlab’s Van Gogh: An Immersive Journey, a custom software categorizes and analyzes over 2,000 of Van Gogh’s works.

Using high-dimensional algorithms and neural networks, AI generates original creations in the artist’s style. And the experience concludes as we emerge from Van Gogh’s subconscious.

Using high-dimensional algorithms and neural networks, AI generates original creations in the artist’s style. And the experience concludes as we emerge from Van Gogh’s subconscious.