LAND ROVER DATA VISUALIZATION
Role
Art Direction & Visuals
Type
Data Visualization
Date
2015
Client
Land Rover
Land Rover commissioned Nohlab to visualize the distinctive “roar” of their vehicles for the cover of Issue #27 of their official magazine Onelife, providing specific engine sound recordings collected from drive tests, along with the numerical data attached.
Using this auditory and numerical data, a custom software generating different 3D geometric models based on frequency values was developed. Nohlab conceptualized a visual frame on how the sound may reflect as images, compositing and rendering the 3D models. Via data visualization a cover was produced, embodying a smoothly flowing driving experience in a car continuously going forward. The result is a perfect example of a collaboration between engineering, art and technology.
Art Direction & Visuals
Nohlab
Software Developer
Osman Koç
Agency
Redwood London