Nohlab was invited to direct and design a unique experience for The Edge of Government Exhibition, at World Government Summit 2019, 10-12 Feb.
Nohlab was invited to direct and design a unique experience for The Edge of Government Exhibition, at World Government Summit 2019, 10-12 Feb.
DESCRIPTION
Nohlab was invited to direct and design a unique experience for The Edge of Government Exhibition, at World Government Summit 2019, 10-12 Feb.
Starting off with the key concept Powered By You, Nohlab created an immersive audiovisual journey that captivates the visitors. A total of 350 square meter area was covered by both rendered and real-time generated visuals, with help of 30 projectors covering the whole floor and ceiling structures as well as walls, to create an immersive environment.
A gradually forming energy stream modelled a path for the visitors, carrying them forward into a completely different time and space, while the interactive area on the exit inspired people to engage with what they had only observed before.
A real-time fluid simulation flow covered the interactive area when nobody was around, sensors tracked human positions when present, and, a custom code helped generate particles based on people’s position and movements. This way, all the people became particle emitters, generating a power fields that affected both the visual, and other people's traces of interaction. People could shape their surroundings with their force and energy fields.
Nohlab was invited to direct and design a unique experience for The Edge of Government Exhibition, at World Government Summit 2019, 10-12 Feb.
Starting off with the key concept Powered By You, Nohlab created an immersive audiovisual journey that captivates the visitors. A total of 350 square meter area was covered by both rendered and real-time generated visuals, with help of 30 projectors covering the whole floor and ceiling structures as well as walls, to create an immersive environment.
A gradually forming energy stream modelled a path for the visitors, carrying them forward into a completely different time and space, while the interactive area on the exit inspired people to engage with what they had only observed before.
A real-time fluid simulation flow covered the interactive area when nobody was around, sensors tracked human positions when present, and, a custom code helped generate particles based on people’s position and movements. This way, all the people became particle emitters, generating a power fields that affected both the visual, and other people's traces of interaction. People could shape their surroundings with their force and energy fields.
INFO
ROLE: Direction & Design
TYPE: Experience Design
DATE: 2019
DURATION: 5' 00'' / Live
LOCATION: World Government Summit, Dubai
COMMISSIONED BY: Mohammed Bin Rashid Center of Innovation
ROLE: Direction & Design
TYPE: Experience Design
DATE: 2019
DURATION: 5' 00'' / Live
LOCATION: World Government Summit, Dubai
COMMISSIONED BY: Mohammed Bin Rashid Center of Innovation
CREDITS
DIRECTION & DESIGN: Nohlab
PRODUCTION COMPANY & SPATIAL DESIGN: Designlab Experience
CREATIVE AGENCY: Conspiracy Sync.
INTERACTIVE AREA DESIGN: Nohlab & Decol
INTERACTION SYSTEM & CREATIVE CODING: Decol
ART DIRECTION FOR NON-INTERACTIVE AREA: Nohlab & Ethem Cem
ANIMATION: Ethem Cem
SOUND & MUSIC DESIGN: Gökalp Kanatsız
TECHNICAL PRODUCTION: Neumann & Mueller
VIDEO DOCUMENTATION: Emre Boz
PHOTO DOCUMENTATION: Roberto Conti
THANKS TO: Yiling Zhou, Moudhi Al Touq, 3 Monkeys
DIRECTION & DESIGN: Nohlab
PRODUCTION COMPANY & SPATIAL DESIGN: Designlab Experience
CREATIVE AGENCY: Conspiracy Sync.
INTERACTIVE AREA DESIGN: Nohlab & Decol
INTERACTION SYSTEM & CREATIVE CODING: Decol
ART DIRECTION FOR NON-INTERACTIVE AREA: Nohlab & Ethem Cem
ANIMATION: Ethem Cem
SOUND & MUSIC DESIGN: Gökalp Kanatsız
TECHNICAL PRODUCTION: Neumann & Mueller
VIDEO DOCUMENTATION: Emre Boz
PHOTO DOCUMENTATION: Roberto Conti
THANKS TO: Yiling Zhou, Moudhi Al Touq, 3 Monkeys
SLIDE →
A gradually forming energy stream modelled a path for the visitors, carrying them forward into a completely different time and space, while the interactive area on the exit inspired people to engage with what they had only observed before.
