PRIMA MATERIA

Prima materia, as the first element, the ubiquitous starting material required for the alchemical processes, reveal transformation of our times.

Prima materia, as the first element, the ubiquitous starting material required for the alchemical processes, reveal transformation of our times.

DESCRIPTION

Prima Materia is a 3D stereoscopic piece, taking the audience on an audiovisual journey.
               
In 2016, Nohlab was invited to Ars Electronica Festival 2016: Radical Atoms and The Alchemists of Our Time, to present Prima Materia at Deep Space. This project was in the framework of the European Digital Art and Science Network and co-funded by the Creative Europe program of the European Union.
               
Prima materia, as the first element, the ubiquitous starting material required for the alchemical processes, reveal transformation of our times.
               
The matter of all forms create various transmutations, attached to laboratory processes, form and color changes in 3D, used as a model for the individuation process, and as a device in art and technology.
               
That pure matter, existing in nature, is converted to other imperfect bodies that it interacts with, and this way is rediscovered and brought to the front by art and technology.
               
After Ars Electronica Deep Space makeover, the piece can now be seen in 8K resolution in Deep Space 8K.


Prima Materia is a 3D stereoscopic piece, taking the audience on an audiovisual journey.
               
In 2016, Nohlab was invited to Ars Electronica Festival 2016: Radical Atoms and The Alchemists of Our Time, to present Prima Materia at Deep Space. This project was in the framework of the European Digital Art and Science Network and co-funded by the Creative Europe program of the European Union.
               
Prima materia, as the first element, the ubiquitous starting material required for the alchemical processes, reveal transformation of our times.
               
The matter of all forms create various transmutations, attached to laboratory processes, form and color changes in 3D, used as a model for the individuation process, and as a device in art and technology.
               
That pure matter, existing in nature, is converted to other imperfect bodies that it interacts with, and this way is rediscovered and brought to the front by art and technology.
               
After Ars Electronica Deep Space makeover, the piece can now be seen in 8K resolution in Deep Space 8K.


INFO
ROLE: Art Direction, Visuals
TYPE: 3D Stereoscopic Audiovisual Installation
DATE: 2016
DURATION: 7’ 24’’
COMMISSIONED BY: Ars Electronica Festival

PREMIERE: Deep Space / Ars Electronica Center | Linz, AUSTRIA [2016-TODAY]

EXHIBITIONS: +CODE Festival | Buenos Aires, ARGENTINA [2016, Nov 5 - 13]
Istanbul Design Week | Istanbul, TURKEY [2017, Nov 8-12]
!f Istanbul Independent Film Festival | Istanbul, TURKEY [2018, Feb 16 & Feb 24]
MARS Contemporary Art Center | Moscow, RUSSIA [2018, May 19 - Nov 27]
İstanbul Airport | Istanbul, TURKEY [2019 Dec – 2020 June]
Cubo Negro / Sinaloa Science Center | Culiacán, MEXICO [2020, Jan - Dec]
Reflektor Light Art Festival | Espoo, FINLAND [2022, Oct 6 - 9]
Istanbul Digital Art Festival | Istanbul, TURKEY [2022, June 3 - 12]
Deep Space Shanghai [Ars Electronica] / West Bund Museum | Shanghai, CHINA [2024, Jan 01 - Dec 31]

CREDITS
ART DIRECTION & VISUALS: Nohlab
SOUND DESIGN: Giray Gürkal
PHOTO DOCUMENTATION: Robert Bauernhansl, Magdalena Sick-Leitner
THANKS TO: Gizem Renklidağ
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The matter of all forms create various transmutations, attached to laboratory processes, form and color changes in 3D, used as a model for the individuation process, and as a device in art and technology.

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